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What is a UGC creator programme?
The UGC creator marketing software for DTC and eCommerce brands
Club enables DTC and eCommerce brands to recruit UGC creators, assign them content missions, review submissions, and automatically reward creators — generating a constant stream of authentic content at scale.
Why user-generated content matters
- UGC content builds instant credibility, real customer content converts better than branded creative
- UGC posts generate higher engagement than brand-produced content across every major platform
- UGC marketing costs a fraction of traditional content production — and scales automatically
- UGC creators provide social proof at scale — letting your customers show why they love your brand
Why this matters now
In an age of AI, authentic content is the outcome that compounds.
Search is becoming answers, and AI builds those answers from the real content people create about a brand. The content your community produces is no longer just social proof. It is the signal that decides whether AI puts you in the answer.
Sources: Adobe Analytics 2025 (US retail), eMarketer 2025, Nielsen Global Trust in Advertising.
How to build a UGC creator programme in 4 steps
Recruit creators
Embed Club on your site for visitors to join or collab creators already in the app
Offer incentives
Reward creators with gift cards, free products, cash, discounts and more
Provide guidance & tools
Give creators guidelines and campaign requirements for high-quality content
Analyse and refine
Measure content performance and refine your strategy for better impact
Manage your UGC creator programme from one platform
Club gives DTC brands a single dashboard to manage UGC missions, review creator content submissions, and reward UGC creators automatically.
- View all your social post submissions in a simple and filterable view
- A library of customisable mission templates to inspire and streamline content creation
- Only reward UGC creators when content meets your mission criteria
Everything you need to run a world-class ambassador program
Engage
Engage your customers, fans & followers to become your revenue-driving marketing army.
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Communicate
Easily communicate with your members and engage them in discussions about your brand and products.
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Affiliate
Enable your community to drive sales in return for commission with selling tools your members love!
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Insights
Make smarter decisions with real-time data in your program through intuitive dashboards and metrics.
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Manager
Comprehensive CMS designed to streamline your user management and keep it all organised.
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Loyalty
Gamify the experience. Build a Customer club and let users level up based on repeat purchases.
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Recruit
Find, onboard, and engage members quickly and effectively with powerful, user-friendly tools.
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Solution
Let our experienced community managers run your entire Club program, or guide you step-by-step.
Learn more →Club is an amazing tool if you plan to activate many influencers monthly or for specific campaigns.
Hanin De Simone Influencer Marketing Lead The management and customer support is just incredible. I've never come across a platform that is so beautifully managed.
Barbara Veckova Account Manager Club has been a game-changer. It's our go-to platform for growing a loyal community that generates sales and brand awareness.
Robb Lazenby Global Head of Marketing and Brand I like the simplicity of this up-to-date platform.
Austin Nimmo Founder of Rogue Marketing, and Direct Response Marketer It's right up there with Upfluence and Skeepers.
Real people. Authentic content at scale.
The content your community makes for the brands they love, live from Club.
See the full showcase →Turn content into revenue
Ready to boost your brand with UGC?
Discover how easy it is to build an army of content creators.
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