ROI Calculator
Sign up for free
What is a brand ambassador program?
The brand ambassador program software for DTC and eCommerce brands
Club is brand ambassador management software that helps DTC brands recruit customers and creators, assign them missions, and automate rewards, all from one platform
What is a brand ambassador programme?
The power of brand ambassadors
Brand ambassadors are customers, creators, and micro-influencers who promote your brand in exchange for rewards, commissions, or exclusive perks.
- Brand ambassadors generate 6–8× more authentic UGC than paid content campaigns
- Word-of-mouth referrals from ambassadors convert at 3× the rate of cold traffic
- Ambassador marketing delivers lower cost-per-acquisition than paid social or influencer campaigns
- Long-term ambassador relationships outperform one-off influencer partnerships on every metric
How to build a brand ambassador program in 4 steps
Recruit brand ambassadors
Invite loyal customers and micro-influencers who love your brand
Reward ambassadors automatically
Offer perks like gift cards, commissions, and free products
Give ambassadors missions and content tools
Provide assets, tracking links, and content creation guidelines
Track ambassador performance and ROI
Measure impact and fine-tune your program for bigger success
Which DTC brands use ambassador marketing software?
Ambassador marketing works best for brands with an existing customer base or social following who want to turn that audience into a revenue-driving marketing channel.
Club's brand ambassador platform is used by DTC and eCommerce brands across fashion, beauty, health and wellness, food and beverage, and sports and fitness.
- eCommerce brands looking to scale word-of-mouth marketing beyond paid ads
- DTC brands turning loyal customers into brand ambassadors
- Lifestyle, fashion, beauty, and fitness brands building creator communities
Everything you need to run a world-class ambassador program
Engage
Engage your customers, fans & followers to become your revenue-driving marketing army.
Learn more →
Communicate
Easily communicate with your members and engage them in discussions about your brand and products.
Learn more →
Affiliate
Enable your community to drive sales in return for commission with selling tools your members love!
Learn more →
Insights
Make smarter decisions with real-time data in your program through intuitive dashboards and metrics.
Learn more →
Manager
Comprehensive CMS designed to streamline your user management and keep it all organised.
Learn more →
Loyalty
Gamify the experience. Build a Customer club and let users level up based on repeat purchases.
Learn more →
Recruit
Find, onboard, and engage members quickly and effectively with powerful, user-friendly tools.
Learn more →
Solution
Let our experienced community managers run your entire Club program, or guide you step-by-step.
Learn more →Club is an amazing tool if you plan to activate many influencers monthly or for specific campaigns.
Hanin De Simone Influencer Marketing Lead The management and customer support is just incredible. I've never come across a platform that is so beautifully managed.
Barbara Veckova Account Manager Club has been a game-changer. It's our go-to platform for growing a loyal community that generates sales and brand awareness.
Robb Lazenby Global Head of Marketing and Brand I like the simplicity of this up-to-date platform.
Austin Nimmo Founder of Rogue Marketing, and Direct Response Marketer It's right up there with Upfluence and Skeepers.
Ready to grow your community?
Let’s make it happen
Club makes it easy to connect with the right people and grow your brand in a way that feels natural. Launch or scale your brand ambassador program today.
Get started