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The Brand Ambassador Platform for DTC and eCommerce Brands
Trusted by the world's fastest-growing DTC brands, including Samsung, Celsius, Daniel Wellington, and Fabletics
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Real people. Authentic content at scale.
The content your community makes for the brands they love, live from Club.
Why now
In an age of AI, your community is your edge.
AI now recommends the brands real people talk about. A community creates that signal every day.
Sources: Adobe Analytics 2025 (US retail), eMarketer 2025
Customer story
"Club is one of the most profitable channels we have. For every $1 we put in, we get $3 to $4 back in tracked revenue, plus a pile of free brand awareness on top."
Rob, Founder & CEO
Recruit customers, micro-influencers, and everyday creators as brand ambassadors
Club gives DTC and eCommerce brands the tools to find, recruit, and activate brand ambassadors from their existing customer base and creator community.
Ambassador missions
Assign ambassador missions that drive content, referrals, and revenue
- 100+ ready-to-go ambassador marketing missions
- Drive revenue with referral and sales challenges
- Generate UGC content and customer reviews
- Build brand awareness through everyday creators
- Grow your social following organically
Segment your community
Segment and manage your brand ambassador community
- Powerful recruitment tools to find and onboard brand ambassadors
- Identify and mobilise your top-performing creators
- Segment ambassadors by follower count, engagement, and performance
- Set personalised rewards and commission rates for each group
Automate rewards and payments
Automate ambassador reward payments and commission tracking
- Automate commission payments to brand ambassadors at scale
- Seed products to creators and track fulfilment
- Track and analyse ambassador marketing ROI
- Set dynamic rewards based on follower count, engagement, or sales performance
eCommerce integration
Connect your eCommerce store and track ambassador-driven sales
- Integrate your eCommerce store with Club in minutes, including Shopify and more
- Enable affiliate discount codes for brand ambassadors
- Incentivise ambassadors with gift cards and product rewards
- Enable automatic product seeding to creators
- Track and analyse ambassador-driven sales and revenue
Ambassador portal
Give ambassadors a branded home to complete missions and earn rewards
- Give brand ambassadors a dedicated branded experience, accessible via app or web
- Send push notifications to ambassadors for new campaigns and challenges
- Automate reward and payment management for your entire ambassador programme
- Get discovered by new ambassadors and creators looking for brands to partner with
- White-label your ambassador portal to match your brand identity
Club is an amazing tool if you plan to activate many influencers monthly or for specific campaigns.
Hanin De Simone Influencer Marketing Lead The management and customer support is just incredible. I've never come across a platform that is so beautifully managed.
Barbara Veckova Account Manager Club has been a game-changer. It's our go-to platform for growing a loyal community that generates sales and brand awareness.
Robb Lazenby Global Head of Marketing and Brand I like the simplicity of this up-to-date platform.
Austin Nimmo Founder of Rogue Marketing, and Direct Response Marketer It's right up there with Upfluence and Skeepers.
Frequently asked questions
What is a brand ambassador platform?
A brand ambassador platform is software that helps brands recruit, manage, and reward brand ambassadors: customers, creators, and fans who promote the brand in exchange for rewards or commissions. Club.co is a brand ambassador platform built specifically for DTC and eCommerce brands.
How does Club.co work?
Club.co lets brands build a community of ambassadors and creators, assign them marketing missions (UGC, referrals, social posts), track their content and sales performance, and automate rewards and payments, all from a single dashboard
What types of brands use Club.co?
Club.co is used by DTC and eCommerce brands across fashion, beauty, health and wellness, food and beverage, and sports and fitness. Clients include Samsung, Celsius, Daniel Wellington, and Fabletics.
What is the difference between a brand ambassador and an influencer?
Influencers are typically paid for individual content campaigns and have large audiences. Brand ambassadors are ongoing community members (customers, micro-creators, or brand fans) who promote a brand regularly in exchange for rewards, commissions, or exclusive access. Ambassador marketing is generally lower cost and generates more authentic content than traditional influencer campaigns.
How do I recruit brand ambassadors for my DTC brand?
Brands typically recruit ambassadors from their existing customer base, email list, or social following. Club.co includes tools to launch ambassador recruitment campaigns, screen applicants, and onboard new members automatically.
How do brands measure the ROI of ambassador marketing?
Ambassador marketing ROI is measured through referral revenue (tracked via unique links and discount codes), UGC volume and reach, and conversion rates from ambassador-driven traffic. Club.co tracks all of these metrics in a single performance dashboard
How does Club.co compare to GRIN or Brandbassador?
Club.co is built specifically for DTC and eCommerce brands and focuses on community-led growth, combining ambassador management, UGC, affiliates, and loyalty in one platform. Unlike GRIN (which focuses on larger influencers) or Brandbassador (ambassador-only), Club.co covers the full creator community stack in a single tool.
What is the difference between an ambassador programme and an affiliate programme?
Affiliate programmes are focused purely on sales commission: affiliates share links and earn a percentage of revenue they drive. Ambassador programmes are broader: ambassadors create UGC, post on social media, refer customers, and represent the brand, often in exchange for a mix of rewards, product, and commissions. Club.co supports both models and lets brands run them from a single platform.
How much does it cost to run a brand ambassador programme?
Ambassador programmes are significantly more cost-effective than traditional influencer campaigns. Rather than paying large fees for individual posts, brands reward ambassadors with product, commissions, or exclusive perks, keeping costs variable and tied to performance. Platform costs vary by brand size; Club.co offers plans scaled to the number of active ambassadors and missions.
How do I manage brand ambassadors at scale?
Managing ambassadors at scale requires automating the tasks that don't need to be manual: onboarding, mission assignment, content tracking, and payments. Club.co is built for this: brands can manage hundreds or thousands of active ambassadors from a single dashboard, with automated workflows handling rewards, approvals, and communications.
What tasks or missions can I assign to brand ambassadors?
Brands can assign ambassadors a wide range of marketing missions through Club.co: creating UGC (photos, videos, reviews), sharing referral links, posting on Instagram or TikTok, writing product reviews, attending events, and more. Missions can be targeted to specific ambassador segments and tracked for completion and performance.